Keywords are a crucial part of Search Engine Optimization; therefore, you have to look at the keywords your competitors are using for your website to have high rankings. You need to use the right SERP tracker tool to find the keywords your competitors are using.
Such a tool will help you avoid using negative keywords, and allow you to target relevant and high-intent keywords that will boost your content marketing efforts. You can create a niche for yourself amidst stiff competition by using the right keywords, bringing immense traffic to your site.
5 Best Tools to find Competitor Keywords.
If you have not heard of Serpstat, it is an awesome tool that can place you ahead of your competition by helping you to identify competitor keywords seamlessly. This tool lets you search by keyword or URL, and it enables you to establish different match types for PPC keywords.
That notwithstanding, you can use Serpstat to filter results according to geographical area or country, as well as assess domain analytics data for entire websites. What’s more, this tool lets you see both the paid and organic keywords of your competitors.
To find competitor keywords, you need to go to Serpstat.com and key in your competitor’s site in the URL bar. Next, filter the results you get by clicking on “Top Organic Words”. You can use the relevant words from the results to optimise your website.
2- SEO SpyGlass
SEO SpyGlass, albeit not free, is another impressive tool that could help you find the keywords your competitor is using through its Keyword Explorer. SEO SpyGlass has grown from being a simple backlink checker tool to having a keyword research tool. SEO SpyGlass’ Keyword Explore boasts of excellent functionality and data that could be very useful to you.
To use this tool, you need to login to SEO SpyGlass.com, then navigate to Site Explorer, then enter your competitor’s site URL and search. After that, click on the Organic Keywords section and you’ll see a list of keywords with the recent rankings. This tool also provides you with historical keyword data like Position History and SERP Overview, which help you identify the most specific keywords.
BuzzSumo is another tool that is nothing short of remarkable. You can efficiently use it to find competitor keywords. You can use this tool to identify even competitors that you may not have an idea existed. BuzzSmo is best known for its social listening and monitoring capabilities. This means that you can rely on it to check the performance of your competitor on social media platforms such as Twitter and Facebook.
You can use this tool to check what your competitors are posting, and which of their posts are trending. This could help you to customise your site so that you can generate enough traffic. Moreover, it is the only tool that can monitor retweets because Twitter doesn’t allow this to the public. To use this tool for keyword analysis, you first have to enter BuzzSumo’s site. Next, you need to search for the relevant keyword from the search box. Interestingly, this tool lets you filter results by date.
If you are looking for an intelligent tool that will help you find competitor keywords, SpyFy could be the tool for you. This is a tool that is mainly designed for competitive intelligence research. It is a pretty impressive tool that allows you to carry out basic or cursory searches. SpyFu also lets you see backlinks, ranking history, data from local and global monthly search volume.
These features provide you with useful information about your competitor keywords and the strategies employed.
Additionally, data is displayed in a Venn diagram, which makes it easier for you to analyse your competitors’ strategies. You can use exact CPC, search volume, and keyword difficulty to sort the list of keyword weaknesses.
Moreover, this tool lets you identify the keywords that your competitors are using to increase ranking that your website is not. Overall, this is a fantastic tool that will provide you with numerous data to stay ahead of your competition.
This is another awesome tool that provides you with invaluable insight about your competitor websites. It also lets you track global web traffic. Ultimately, it is a tool that will place you ahead of your competition by letting you spy on each of your competitor moves.
Interestingly, it is a free tool that provides you with keyword queries that bring immense traffic to a specific URL. You can do this by going to alexa.com and enter your competitor’s URL in the Site Info tab, then proceed to Search Analytics to see the most relevant keywords, including additional keywords that you or your competitor could pursue.
To beat your competition, you have to always be at the top of your game. You can easily achieve this by using one of these five tools that provide you with tactics for finding your competitor keywords. Keep in mind, however, that each tool functions differently from the other.